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Marketing Committee

Co-Chairs: John VanDekker and Lynn Amos

Contact:
jvandekker@enormouscreative.com 
lynn@fynelyne.com

Members:

  • Bruce Apar
  • Mike Dardano
  • Jann Mirchandani
  • Marianne Oros
  • Chereese Jervis-Hill
  • Peter McKinley
  • Phil Brandon

Purpose: To focus on marketing needs and key marketing methods, including graphic design, messaging across diverse groups/ age groups (younger, older etc.);  connect messaging across the HVGCC website and social media platforms to engage membership and create a good user experience, and effectively display benefits on the website as an enticement to join.

Goals: (in development)

  • Implement an improved website that displays Chamber benefits / membership.
  • Enhance email /eblast appearance and create email templates that recognizes sponsors and engages membership.
  • leverage google analytics, social media reports to identify content of value to users and use data to recommend marketing adjustments.
  • Every 2 months, develop and distribute a Marketing Minute Newsflash
  • Host an After Hours Event – i.e., Improv(e) – live event with marketing mavens
  • Create and execute short video content on website and social media.
  • Identify posting schedule and “postees” for Instagram and LinkedIn.
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